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There are several reasons that home staging or redesign is a valuable, profitable, and an essential step to take when marketing a home for sale. 


            SEE IT:  In today’s market and with today’s technology, literally hundreds of people can, and do, view a home without ever stepping foot through the front door.  In fact, nearly all buyers will make the decision whether to view the home in person simply by what they see in the online pictures.  Usually that decision is made within the first several pictures they view.   If they do not like what they see, they move on and the seller NEVER had a chance to even get them in the door.  As a professional home stager, I style a home, both inside and out, in a way that is esthetically pleasing to a wide variety of potential buyers.  I want to entice them to put this home on the short list of those they want to see in person.


            LOVE IT:  The home buying process is largely emotional.  A buyer  wants to fall in love with their new home.  While it also is about price and location, the tipping point is their emotional connection to it.   As a professional home stager, I accomplish this by balancing comfort with spaciousness and by emphasizing a focal point in each room.  I demonstrate an intended purpose of each room and present it in such a way that a potential buyer can envision their own furniture, pictures, or belongings fitting perfectly.   Buyers often do not have “vision” so it’s my goal to let them “see” all this home has to offer.  The outside needs to be inviting with curb appeal.  The inside needs to be clean, spacious, and full of potential.    


            WANT IT:  With a properly priced home that has been professionally staged there will be more potential buyers walking through the home.  The more potential buyers that view a home, the more likely the seller is to receive a full-price offer, or even multiple offers.   According to the National Association of Realtors, staging a home results in a 1-5% higher sales price.


As a professional home stager, I want to help the seller navigate through the “preparing your home for sale” stage.  Without the emotional attachment to the memories of the home, I can view it as a potential buyer would.  This enables me to make suggestions for changes to get the home ready for photos, open houses, or other marketing opportunities.  My goal is to help the seller or listing agent highlight the beauty of a house in such a way that a potential buyer will see it as their future home.







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